A 1950 earthquake shook the city, causing the destruction of more than one third of the city's structures. Later, the city began to establish itself as a focal point for tourism and began to receive a greater number of tourists.
Since the 1990s, tourism increased, and the hotel sector subsequently expanded. Currently, Cusco is the most important tourist destination in Peru. The city's urban sprawl is still expanding, having extended to the San Sebastian and San Jerónimo districts.
Under the administration of mayor Daniel Estrada Pérez, a staunch supporter of the Academia Mayor de la Lengua Quechua, between 1983 and 1995 the Quechua name Qosqo was officially adopted for the city.
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